Bye Bye big 'It' Bag... Hello 'Itty Bitty' Bag.



Love that all a girl needs here is a pack of Marlboros, mints, some loose change and a stick of Lancome.



Maybe it was the 'Carine' effect that spawned this latest trend. Former editor of French Vogue, Carine Roitfeld would always arrive for duty at the international fashion shows, immaculately dressed in sharp heels ,with a very laissez-faire French attitude to beauty, i.e.  rocking just a smoky eye and easily dressed hair. And most groundbreaking of all 'sans sac'. Whilst other doyennes of the fashion world were schelpping the shows with outsize totes and must have giant designer holdalls, Carine confidently carried 'rien'. No bag - all Carine held was a gilt edged  invitation to a  front row seat ( ironically, not that she would even need to produce such documentation as her presence alone would suffice for entry to any show she desired to view)  

Whilst at the show, I would wager Mrs Roitfeld most probably left a few things in the car with her driver, or had a team of assistants, interns and the like to do the carrying of any important items required (pen and paper for making notes? not Carine)

Whatever the reason, I am sure it has influenced the death knell of the 'It' bag. Thank gawd!!

It was becoming a joke, quite frankly, scrawny celebs carrying bags that weighed double their body weight just to make them look even more fragile and tinier. The size of Birkin's toted around town as handbags were larger than most budget airlines would even let you check in for a two week's holiday. It then spread out to the celebrity obsessed suburbs, and well of course, that also killed it. Fake or real Lariats or Bayswaters - the end was nigh for the 'It' bag.





Giovanna Battaglia with her tiny pink purse.



So ladies, lay the big 'It' bag to rest in its A2 sized dust bag somewhere safe until fashion deems once again big is beautiful. In the meantime, be inspired by fashion's international influencers and edit your items down to just a few essentials into what is just basically a purse on a strap or an oversized wallet.

Miminal and mellow in yellow.